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Yello Rabbit.
Brand Identity
Yellow Rabbit is a fun and lively e-commerce brand that offers a playful mix of products, aiming to stand out through its personality and visual charm. With its bright, welcoming aesthetic and upbeat tone, the brand is designed to feel joyful, creative, and approachable, appealing to a wide range of online shoppers looking for something unique and memorable.
The Brand and the Brief.
I designed the Yello Rabbit logo for family friends starting an e-commerce business. Their only request was to include the colours yellow and green, which inspired me to create a vibrant, energetic look that reflects the brand’s playful nature. I chose a bold yellow as the core colour with green accents to create contrast, uniqueness, and visual appeal across a variety of products. To showcase flexibility, I developed multiple logo variations and supporting brand elements suitable for different platforms. Since the business has not yet fully launched, I created a simple style guide as a foundation and will expand it as I receive more information about the brand direction.
Secondary logo and Assets.
As part of the Yellow Rabbit identity, I developed secondary logos to provide flexibility when the main logo isn't applicable. These act as adaptable variations, used sparingly to maintain consistency while ensuring the brand can respond to different contexts. Alongside this, I created a playful rabbit graphic in both yellow and green, designed as a simple, recognisable symbol that reinforces the brand name. These assets extend the personality of Yellow Rabbit across touchpoints like social media, stationery, stickers, and digital applications, showing how the identity can remain cohesive while still feeling expressive and fun.
Rabbit Yellow
Rabbit Green
Colour Palette.
Yello Rabbit's colours play a crucial role in shaping the brand’s identity and ensuring a unified visual presence. These simple colours are carefully selected to reflect the essence of the brand.
The Typeface.
The approved Yello Rabbit font is Acumin Variable Concept. The body copy should be in Acumin Variable Concept Light. The subheading should always be Acumin Variable Concept Semi Bold and a few pts smaller than the heading it accompanies. Yello Rabbits heading should always be Acumin Variable Concept Bold. The size will range depending on what medium it will be showcased on.
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