Pure Orchid is a homegrown apple juice brand built on nostalgia and warmth. Inspired by early morning breakfasts and family recipes, the brand blends natural flavour with heartfelt storytelling, capturing the simple joy of childhood in a modern, wholesome way.
PURE ORCHID APPLE JUICE
PACKAGING DESIGN
GRAPHIC & ILLUSTRATION DESIGN
THE GOAL
Most apple juice packaging today looks nearly identical, minimal, clinical, easy to overlook. I wanted to break from that completely: a label so charming someone wouldn't just drink it and toss the bottle, but want to keep it, maybe even grow a plant in it.
THE APPROACH
I moved away from the clean, typographic look dominating the category and built the label around a custom vector character instead, leaning fully into illustration and nostalgia over polish and minimalism.
THE OUTCOME
Packaging designed for a second life, something worth keeping on a windowsill, not just recycling.
