A publishing and editorial design project exploring Paula Scher, one of the most influential graphic designers in history, and her philosophy of Serious Play. Accessible through print to scroll.
HUE & ME
PACKAGING DESIGN
WEB DESIGN
GRAPHIC & ILLUSTRATION DESIGN
THE GOAL
Translating a written article into a visual editorial experience across print and digital. Two double-page spreads in InDesign, then a responsive digital version in Figma. The real challenge was keeping it consistent across two very different mediums, without either feeling disconnected from the other.
THE APPROACH
Fitting for an article about a designer who built a career on 26 letters, I used typography as the main visual tool for the print spreads bold hierarchy, considered spacing, and type-as-image to capture Scher's energy. For digital, I started with mobile (the most constrained format), which forced me to prioritise content before scaling up to tablet and desktop.
THE OUTCOME
A cohesive system where print and digital feel like one connected experience, not two separate projects.
THE APPROACH
Fitting for an article about a designer who built a career on 26 letters, I used typography as the main visual tool for the print spreads bold hierarchy, considered spacing, and type-as-image to capture Scher's energy. For digital, I started with mobile (the most constrained format), which forced me to prioritise content before scaling up to tablet and desktop.
THE OUTCOME
A cohesive system where print and digital feel like one connected experience, not two separate projects.
