Yello Rabbit is a joyful, personality-driven e-commerce brand designed to stand out through charm and visual energy. Bright, welcoming, and unapologetically playful, it's built to appeal to online shoppers looking for something memorable.
HUE & ME
PACKAGING DESIGN
WEB DESIGN
GRAPHIC & ILLUSTRATION DESIGN
THE GOAL
A family friend launching an e-commerce business came to me with one requirement: the brand had to incorporate yellow and green. Beyond that, I had full creative freedom — its own kind of challenge, building a complete identity from essentially a blank slate.
THE APPROACH
I built a vibrant, personality-driven identity around bold yellow and fresh green, chosen for instant recognition. A simple rabbit graphic became the secondary mark, useful anywhere the primary logo wouldn't fit.
THE OUTCOME
A flexible style guide built as a foundation the business can grow into. The business has since been paused due to external factors, but the identity's ready to go whenever it picks back up.
