AWE (Act Write Entertainment) is an Australian film and stage production company founded by actor, writer, and filmmaker Don Batee. Producing socially conscious content across film and live performance, AWE is built on three core values, integrity in creation, truthful storytelling, and purposeful social impact. Their award-winning work spans feature films, theatrical productions, and documentary series exploring cultural identity and socio-political themes.
ACT WRITE ENTERTAINMENT
BRAND DESIGN
SOCIAL MEDIA DESIGN
THE GOAL
Working with Don Batee, the owner of AWE as part of a university assignment, we devised that brand needed a unified brand identity, a primary, secondary, and icon logo suite, colour palette, typography system, and full style guide, but the real constraint was that this wasn't a blank-slate rebrand. Their existing identity, built around the Kokopelli symbol, already carried meaning tied to storytelling and movement, and needed to evolve rather than be replaced. Alongside the core identity, the brief also called for a visual direction for their production A Ferryman's Journey, applied across digital and print assets.
THE APPROACH
Keeping the Kokopelli symbol was non-negotiable from the start, it's too vital to the brand's story to replace. So the real challenge became modernising it without losing what it meant.
THE OUTCOME
I simplified the Kokopelli into a scalable, minimal mark with a hand-drawn quality, paired with a custom AWE wordmark and Greycliff typeface for contrast. For A Ferryman's Journey, the poster used an eye motif and a warm, textural palette to reflect memory, identity, and transition.
THE APPROACH
Keeping the Kokopelli symbol was non-negotiable from the start, it's too vital to the brand's story to replace. So the real challenge became modernising it without losing what it meant.
THE OUTCOME
I simplified the Kokopelli into a scalable, minimal mark with a hand-drawn quality, paired with a custom AWE wordmark and Greycliff typeface for contrast. For A Ferryman's Journey, the poster used an eye motif and a warm, textural palette to reflect memory, identity, and transition.
