PAULA SCHER
How I'd Translate a Design Icon's Philosophy Into Print and Digital
A publishing and editorial design project exploring Paula Scher, one of the most influential graphic designers in history, and her philosophy of Serious Play. Accessible through print to scroll
PAULA SCHER
How I'd Translate a Design Icon's Philosophy Into Print and Digital
A publishing and editorial design project exploring Paula Scher, one of the most influential graphic designers in history, and her philosophy of Serious Play. Accessible through print to scroll
CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT | CONCEPTUAL PROJECT
THE BREIF & CHALLENGE
Translating a written article into a visual editorial experience meant more than just laying out text attractively — it required designing two double-page spreads in InDesign that reflected Scher's own design philosophy, then extending that same visual language into a fully responsive digital experience across mobile, tablet, and desktop in Figma. The real challenge was consistency across two very different mediums: print's fixed page architecture versus digital's constantly shifting breakpoints, without the design feeling disconnected between the two.
THE SOLUTION
For the print spreads, I used typography as the primary visual tool — a fitting choice for an article about a designer who built an entire career on 26 letters. Layout decisions were driven directly by Scher's own philosophy, using bold hierarchy, considered spacing, and type-as-image to capture her energy on the page. Moving into digital, I started with mobile the most constrained format, which forced ruthless content prioritisation before scaling up to tablet and desktop. Figma's margin, column, and row systems kept the layout structured and consistent across every breakpoint, ensuring the print and digital experiences felt like one cohesive system rather than two separate projects.
