YELLO RABBIT
"How I Built a Playful E-Commerce Brand From Two Colours
Yellow Rabbit is a joyful, personality-driven e-commerce brand designed to stand out through charm and visual energy. Bright, welcoming, and unapologetically playful, it's built to appeal to online shoppers looking for something memorable.
YELLO RABBIT
"How I Built a Playful E-Commerce Brand From Two Colours
Yellow Rabbit is a joyful, personality-driven e-commerce brand designed to stand out through charm and visual energy. Bright, welcoming, and unapologetically playful, it's built to appeal to online shoppers looking for something memorable.
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THE BREIF & CHALLENGE
A family friend launching a new e-commerce business came to me with just one requirement: the brand had to incorporate yellow and green. Beyond that, I had full creative freedom — which was its own kind of challenge, needing to build a complete, flexible identity from essentially a blank slate, with only two colours as the anchor.
THE SOLUTION
I developed a vibrant, personality-driven identity built around a bold yellow and fresh green — chosen to reflect the brand's energetic personality and ensure instant recognition wherever it appeared. A simple rabbit graphic became the brand's secondary mark, used in both colourways as a recognisable standalone symbol for contexts where the primary logo wasn't suitable — social media, stationery, stickers, and other digital touchpoints. The result is a flexible style guide built as a foundation the business can grow into, not just a fixed logo. Although the business has been put on hold due to external factors, I'm ready to pick up where I left off whenever it moves forward.
